How long has it been since you’ve read a book and dog-eared pages up & down?
What happens to your business if you don’t buy it?
The Influencer Effect
Insider Tips for Gearing Up Your Online Success
How can the average business owner, who doesn’t have the budget for a celebrity endorsement, create this success with influencers for their company? There is a replicable process called GEARS, that Greg describes in his book. As it turns out, celebrities are not always the best type of influencer. Lesser-known experts can often have a bigger impact on their following, much like a referral from a close friend or family member. These people are known as micro-influencers and your business will improve by working with them.
Whether you are a company or a leader looking to have others generate content and share it with your followers, or you are an expert who is sharing knowledge for something you are passionate about, influencer marketing is here to stay.
Using both personal stories and those of his clients, this book provides real-world examples of how you can grow your influence. The GEARS acronym is used to explain the process in a clear and easy to remember system that anyone can apply. The parts of this gear system are as follows:
The center gear is called a sun gear. Everything revolves around the sun gear, which includes strategy and execution. The three gears that circle the sun gear are the planet gears. These gears, G, E, and A comprise the primary methods used to develop a following, and how to market your online business. They stand for Generate interest, Empower influencers, and Amplify your message.
The outer gear is called a ring gear. This gear encircles all the other gears. This is discussed in the section on Results, which is divided into three chapters: Revenues, Review & Repeat, and Research.
To recap, GEARS stands for:
G – Generate Interest
E – Empower influencers
A – Amplify your message
R – Results
S – Strategy
Influence is simply about getting others to take the desired action. Jameson encourages the reader to not be selective with the methods he describes by following the GEARS system but to use them all. When you do, the results can be massive.